Start with Why – Simon Sinek

Why do some companies achieve things that completely exceed our expectations and defy all of our assumptions for what’s possible?
This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk.
Sinek, a bestselling author, sets out to discover why companies like Apple have been able to achieve such extraordinary success while others, with the same resources, have failed.
He explains it through this idea he coined “Start With Why.” And as it turns out, his findings have important implications for inbound marketers too.
According to Sinek, the fundamental difference between the “Apples” of the world and everyone else is that they start with “why.”
What does that even mean? To explain this concept, Sinek has developed what he calls the “Golden Circle.”
Watch the video below:
https://www.youtube.com/watch?v=IPYeCltXpxw
What is your why? We would love to hear from you! Please leave your comments / feedback below.